{"id":139,"date":"2025-11-24T16:54:20","date_gmt":"2025-11-24T16:54:20","guid":{"rendered":"https:\/\/impact.nwf.org\/2025\/?page_id=139"},"modified":"2026-03-20T13:56:30","modified_gmt":"2026-03-20T13:56:30","slug":"advocacy-in-action","status":"publish","type":"page","link":"https:\/\/impact.nwf.org\/2025\/advocacy-in-action\/","title":{"rendered":"Advocacy in Action"},"content":{"rendered":"<div class=\"wp-block-theme-blocks-page-banner theme-block is-style-full-width has-image\" style=\"--highlight-color:#88dbdf\"><div class=\"block-image has-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1100\" height=\"894\" src=\"https:\/\/impact.nwf.org\/2025\/wp-content\/uploads\/sites\/6\/2025\/12\/landscape-kayak-san-jacinto-river-texas-diane-binnie-web2.png\" class=\"attachment- size-\" alt=\"Man fishes from a kayak in the San Jacinto River in Texas.\" srcset=\"https:\/\/impact.nwf.org\/2025\/wp-content\/uploads\/sites\/6\/2025\/12\/landscape-kayak-san-jacinto-river-texas-diane-binnie-web2.png 1100w, https:\/\/impact.nwf.org\/2025\/wp-content\/uploads\/sites\/6\/2025\/12\/landscape-kayak-san-jacinto-river-texas-diane-binnie-web2-300x244.png 300w, https:\/\/impact.nwf.org\/2025\/wp-content\/uploads\/sites\/6\/2025\/12\/landscape-kayak-san-jacinto-river-texas-diane-binnie-web2-1024x832.png 1024w, https:\/\/impact.nwf.org\/2025\/wp-content\/uploads\/sites\/6\/2025\/12\/landscape-kayak-san-jacinto-river-texas-diane-binnie-web2-768x624.png 768w\" sizes=\"auto, (max-width: 1100px) 100vw, 1100px\" \/><\/div><div class=\"block-credit has-small-font-size\">Photo Credit: Getty Images<\/div><div class=\"block-subtitle\">Advocacy in Action<\/div><h1 class=\"block-title\" id=\"page-title\">Keeping Public Lands in Public Hands<\/h1><div class=\"block-content\">\n<p  class=\" has-medium-font-size\"  style=\"font-style:normal;font-weight:600\">The approximately 640 million acres of public lands \u2014 from national parks to wildlife refuges and national grasslands to national forests \u2014 provide essential habitat, recreational opportunities, cultural access and enjoyment, and historical preservation. Despite this immense value, these uniquely American treasures were recently threatened by several short-sighted attempts to sell off vast swaths of public lands to the highest bidder.<\/p>\n<\/div><\/div>\n\n<h2  class=\"appear-on-scroll wp-block-heading\" ><span class=\"text\"><strong>Halting the Heist of Public Lands<\/strong><\/span><\/h2>\n\n<p class=\"appear-on-scroll\">In August 2024, officials in <a href=\"https:\/\/www.youtube.com\/shorts\/NeVzAh-up5U\" target=\"_blank\" rel=\"noreferrer noopener\">Utah filed a lawsuit<\/a> claiming the federal government unconstitutionally owned 18.5 million acres of public land in the state. Our public lands team began educating the public and the sporting community about the dangerous implications this lawsuit had on public lands more broadly, joining podcasts and creating a website and campaign called \u201cHalt the Heist.\u201d<\/p>\n\n<p class=\"appear-on-scroll\">Fortunately, in January 2025, the Supreme Court declined to hear the case. But we knew we had to stay alert. The lawsuit \u201cwas concerning, because it was an early signal of a multi-branch effort to sell public lands.\u201d says David Willms, associate vice president for public lands. \u201cWe were one of the first national organizations to identify the threat.\u201d<\/p>\n\n<p class=\"appear-on-scroll\">A few months later, in what Willms described as \u201ca late-night move that flew under the radar for most Americans,\u201d a land sale provision appeared in the congressional budget reconsolidation bill. Once again, NWF and its supporters activated immediately. \u201cWe had less than a month on the House side to get it removed, and even less time than that on the Senate side,\u201d said Willms.<\/p>\n\n<p style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--20);font-size:28px;line-height:1.3\" class=\"appear-on-scroll\"><strong>The Message Ignites Across the Country&nbsp;<\/strong><\/p>\n\n<p class=\"appear-on-scroll\">By appearing on <a href=\"https:\/\/www.themeateater.com\/listen\/meateater\/ep-666-meateater-radio-live-all-hands-for-public-l\" target=\"_blank\" rel=\"noreferrer noopener\">popular podcasts<\/a>, crafting compelling social media posts, writing <a href=\"https:\/\/blog.nwf.org\/2025\/05\/a-quiet-push-to-sell-public-lands\/\" target=\"_blank\" rel=\"noreferrer noopener\">explainer blogs<\/a>, and sending action alerts, we set the record straight and mobilized voters across the country.<\/p>\n\n<p class=\"appear-on-scroll\">The message caught fire. Senators complained to their staffers that their email inboxes were jammed, phones ringing off the hook. They struggled to get \u201creal work done,\u201d as their constituents implored: <strong>say no to public land sales<\/strong>.<\/p>\n\n<p class=\"appear-on-scroll\">This time, our advocacy prevailed: Leaders across the political spectrum, including a former Trump Administration Interior secretary, stood with the public and opposed the land sales \u2014 protecting these lands, every American\u2019s birthright, for now.<\/p>\n\n<figure  class=\"appear-on-scroll wp-block-image size-large\" ><div class=\"inner\"><div class=\"img\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"741\" src=\"https:\/\/impact.nwf.org\/2025\/wp-content\/uploads\/sites\/6\/2026\/01\/infographic-Halt-the-Heist-campaign-v2-1024x741.png\" alt=\"Halt the Heist campaign infographic\" class=\"wp-image-819\" srcset=\"https:\/\/impact.nwf.org\/2025\/wp-content\/uploads\/sites\/6\/2026\/01\/infographic-Halt-the-Heist-campaign-v2-1024x741.png 1024w, https:\/\/impact.nwf.org\/2025\/wp-content\/uploads\/sites\/6\/2026\/01\/infographic-Halt-the-Heist-campaign-v2-300x217.png 300w, https:\/\/impact.nwf.org\/2025\/wp-content\/uploads\/sites\/6\/2026\/01\/infographic-Halt-the-Heist-campaign-v2-768x556.png 768w, https:\/\/impact.nwf.org\/2025\/wp-content\/uploads\/sites\/6\/2026\/01\/infographic-Halt-the-Heist-campaign-v2-1250x904.png 1250w, https:\/\/impact.nwf.org\/2025\/wp-content\/uploads\/sites\/6\/2026\/01\/infographic-Halt-the-Heist-campaign-v2.png 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><\/figure>\n\n<h2  class=\"appear-on-scroll wp-block-heading has-no-margin-bottom\" ><span class=\"text\"><strong>Getting the Word Out<\/strong><\/span><\/h2>\n\n<p style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--20);font-size:28px;line-height:1.3\" class=\"appear-on-scroll\"><strong>NWF\u2019s Successful <\/strong><a href=\"https:\/\/www.nwf.org\/halttheheist\"><strong>Halt the Heist<\/strong><\/a><strong>&nbsp;Campaign<\/strong><\/p>\n\n<p class=\"appear-on-scroll\">From coast to coast, NWF set the record straight and mobilized voters across the country to \u201cHalt the Heist\u201d through outreach that included radio, TV, podcasts, social media, blogs, alerts, and more.<\/p>\n\n<ul  class=\"appear-on-scroll wp-block-list\" >\n<li>Nearly 450 social media posts across 3 accounts (Our Public Lands, NWF Outdoors &amp; Artemis.)<\/li>\n\n\n\n<li>Top social post was seen by more than 200,000 people.<\/li>\n\n\n\n<li>More than 45,000 people responded to Action Alerts.<\/li>\n\n\n\n<li>Joined with CEOs of major sporting orgs and prominent sporting companies to record a video touting public lands, garnering several million views.<\/li>\n\n\n\n<li>April 2025 digital ads received 1.7 million impressions.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-group is-style-full-width has-background is-layout-constrained wp-block-group-is-layout-constrained\" style=\"background-color:#e7f8f9\"><div class=\"wp-block-group__inner-container\"><div   class=\"theme-block is-style-full-width appear-on-scroll wp-block-media-text is-stacked-on-mobile is-style-square\"  ><figure class=\"wp-block-media-text__media\" style=\"--highlight-color:#88dbdf\"><img loading=\"lazy\" decoding=\"async\" width=\"675\" height=\"675\" src=\"https:\/\/impact.nwf.org\/2025\/wp-content\/uploads\/sites\/6\/2025\/12\/David_Willms.jpg\" alt=\"David Willms standing on a rocky mountain terrain wearing a grey puffy jacket and sunglasses, holding a red mug with a scenic mountain range in the background.\" class=\"wp-image-465 size-full\" srcset=\"https:\/\/impact.nwf.org\/2025\/wp-content\/uploads\/sites\/6\/2025\/12\/David_Willms.jpg 675w, https:\/\/impact.nwf.org\/2025\/wp-content\/uploads\/sites\/6\/2025\/12\/David_Willms-300x300.jpg 300w, https:\/\/impact.nwf.org\/2025\/wp-content\/uploads\/sites\/6\/2025\/12\/David_Willms-150x150.jpg 150w, https:\/\/impact.nwf.org\/2025\/wp-content\/uploads\/sites\/6\/2025\/12\/David_Willms-100x100.jpg 100w\" sizes=\"auto, (max-width: 675px) 100vw, 675px\" \/><\/figure><div class=\"wp-block-media-text__content\"><h2  class=\"appear-on-scroll wp-block-heading has-no-margin-bottom\" ><span class=\"text\"><strong>A Family Legacy of Conservation<\/strong><\/span><\/h2>\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<p class=\"appear-on-scroll\">On his fifth work anniversary, David Willms, associate vice president for public lands, reflected on NWF\u2019s connection to his grandfather and his father.<\/p>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"><div  class=\"appear-on-scroll wp-block-button\" ><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.linkedin.com\/pulse\/celebrating-family-legacy-national-wildlife-david-willms-3evxc\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read the Article<\/a><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n\n<div class=\"appear-on-scroll theme-block full-width wp-block-theme-blocks-next-page clickable\" data-href=\"https:\/\/impact.nwf.org\/2025\/our-reach\/\"><div class=\"wrap\"><div class=\"layout\"><div class=\"block-next\">Next Story<\/div><a href=\"https:\/\/impact.nwf.org\/2025\/our-reach\/\" class=\"block-label fit-text\">Our <span class=\"nobr\">Reach<\/span><\/a><span class=\"icon fa-solid fa-arrow-right \"><\/span><\/div><\/div><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Halting the Heist of Public Lands In August 2024, officials in Utah filed a lawsuit claiming the federal government unconstitutionally owned 18.5 million acres of public land in the state. Our public lands team began educating the public and the sporting community about the dangerous implications this lawsuit had on public lands more broadly, joining [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":531,"parent":0,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"","meta":{"featured_image_background_position":"","footnotes":""},"class_list":["post-139","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Advocacy in Action - 2025 Impact Report<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/impact.nwf.org\/2025\/advocacy-in-action\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Advocacy in Action - 2025 Impact Report\" \/>\n<meta property=\"og:description\" content=\"Halting the Heist of Public Lands In August 2024, officials in Utah filed a lawsuit claiming the federal government unconstitutionally owned 18.5 million acres of public land in the state. 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