Forging Alliances for Good

Making a Positive Impact

The National Wildlife Federation’s work conserving wildlife around the world relies upon our close partnerships with allies to reach larger audiences, advocate for sustainability, and achieve aligned and measurable actions that encourage agricultural and forestry practices to protect forests and other important ecosystems. And our Wood Furniture Scorecard and Easter Chocolate Scorecard helps consumers make informed choices about the impacts of their purchases on wildlife. 

As a member of the Global Roundtable for Sustainable Beef, we work with ranchers, meatpackers, investors, NGOs, and international brands that are for the first time at a global level coalescing around goals which will conserve forests, grasslands, and native ecosystems around the world.

Natalie Walker Senior Program Director, Tropical Forest and Agriculture

Over the last nine years, the National Wildlife Federation has been a member of the Global Roundtable for Sustainable Beef, which has more than 40 diverse stakeholders from 12 countries and across three languages. The Federation co-founded and co-lead the Working Group on Land-Use Change and co-created and garnered support for new 2030 global sustainability goals, announced in June 2021. One of the three goals includes ensuring the beef value chain is a net positive contributor to nature and commits to making and reporting on progress in 2023.

We also launched two sustainability scorecards to help consumers make informed choices about how their purchases impact wildlife: the Wood Furniture Scorecard and the Easter Chocolate Scorecard. The Wood Furniture Scorecard, in collaboration with the Sustainable Furnishing Council, ranked furniture retailers on their wood sourcing policies, highlighted best practices and noted industry improvements. The Easter Chocolate Scorecard, in partnership with four international NGOs, surveyed 31 chocolate companies and cocoa suppliers, estimated to supply more than 80 percent of the world’s chocolate, on different environmental and social criteria. Both publications generated significant media attention both domestically and internationally.

3,000acres of Certified
Wildlife Habitat
Bee on Lanceleaf coreopsis flower
Watering plants with a watering can
Garden for Wildlife™ Native Plant Collections

The National Wildlife Federation’s Garden for Wildlife program launched home-delivered native plant kits backed by science to help the highest numbers of butterflies, bees, and birds. The initial rollout spans the Northeast, Mid-Atlantic, and part of the Midwest. The kits include native plants customized by region, garden design templates, monthly tips for success, and access to an online community of fellow gardeners.

Three plants sitting on a bench ready to be planted
Sustainability Scorecards

The National Wildlife Federation launched two sustainability scorecards: the Wood Furniture Scorecard and the Easter Chocolate Scorecard. The first is a comprehensive assessment of wood sourcing policies of roughly 100 furniture retailers across North America. The scorecard asks furniture retailers to adopt sustainable wood sourcing policies and increases awareness of best practices. The Easter Chocolate Scorecard surveyed 31 chocolate companies and cocoa suppliers, which supply more than 80% of the world’s chocolate, on different socio-environmental criteria. The scorecard highlights the need to shift to wildlife-friendly cocoa agroforestry practices. Both publications generated significant media attention domestically and internationally.

Hand touching trunk of tree full of moss
Global Beef Industry Sets Ambitious New Sustainability Goals

The National Wildlife Federation led the development of a new global sustainability goal on nature and land-use for the Global Roundtable for Sustainable Beef (GRSB) and its network of local and national roundtable members around the world. Founded in 2012, the GRSB is a global multi-stakeholder initiative that advances the sustainability of the global beef value chain through leadership, science and multi-stakeholder engagement, and collaboration. In 2020, GRSB formally approved the process to develop three new global sustainability goals for the beef industry, covering climate and greenhouse gases, nature and land-use, and animal health and welfare. National Wildlife Federation led the work on the nature and land-use goal, spearheading a major international effort with more than 40 representatives from diverse constituency groups across 12 different countries.

A group of cattle in a fenced in area
Taylor Morrison Partnership

The National Wildlife Federation and Taylor Morrison, Inc. (TM) are partners to benefit wildlife habitat and enrich the employees and residents of TM communities with new knowledge, improved amenities, and outdoor experiences in nature. The partnership will further National Wildlife Federation’s strategic plan to save wildlife and build appreciation for, and stewardship of, our natural world by:

  • Helping current and future community parks and open space in TM communities meet National Wildlife Federation’s Certified Wildlife Habitat® standards through the Garden for Wildlife program.
  • Creating wildlife-friendly Habitat Management Plans for homeowners’ associations to ensure successful long-term stewardship.
  • Supporting monarch butterfly recovery efforts by taking the Monarch Pledge to plant native milkweed and provide for butterfly gardens in model home parks and amenities nationwide.
  • Designing and building National Wildlife Federation’s Early Childhood Health Outdoors (ECHO) nature playscapes in select communities in lieu of traditional playground equipment.

In the second year of partnership, more than 3,000 acres of Certified Wildlife Habitat have already been created, with more than 170 additional Certified Wildlife Habitats, monarch gardens, and ECHO natural play areas underway across the country.

Snowy Egret standing in a body of water with prey in its beak